8 Common Elements of Authoritative Writing

How often you read a memo or an article filled with long sentences, big, nonsense words and, ultimately, no point?

Here’s a problem that we see and encounter all the time in business writing.

These are examples of writing that lack authority.

People think they have to write this way because they actually feel they have to.

People think that if they use small words or short sentences, they are not intelligent or they are unprofessional.

In fact, the opposite may be true.

They think It takes confidence and authority to boldly state an idea in a few words.

If you want your audience to trust and consider you the expert in your field, you need to write with authority.

You need to be confident when you write (and speak). You need to earn that authority.

Here’re the 8 common elements of authoritative writing:


Make it resonate with your audience.

Know who your audience is.

You have to identify what they are interested in, what they need, want, and what problems and pains they are facing.

This process will take some time and some trial and error.


Ask yourself before writing anything or a single word.

Think what can you tell your readers.

Think what they don’t already know that they need to know.

This where your own unique perspective, opinion, and insight will come close.

You’ve gained it. Then now share it.

Bring in an Expert

Sometimes you want to talk about something you know is important.

Something that is important to your audience.

But you are the lack of expertise on the topic.

Find an expert on the topic that can help you.

Use that expert as a source for your content.


Keep things in high-level and easy to explain and understand. You have to smooth out some of the difficulty in a topic in favor of simplicity Always go for clarity.

Real-World Examples

Use real-life stories, to keep things clear and drive your points home. They’ll help bring your concepts to life. Demonstrate your personal experience with a specific topic.

Practical Tips

Audiences read content because they need or looking for answers. Give your readers what they want. Doesn’t mean you need to give away your services and solutions for free. You are just offering practical advice that resonates with your audience. They much more likely to trust you.

An Active Voice

To know and understand what an active voice is clicked here for a good tutorial on what that means.

Good Grammar

Be careful on what are you typing.

It is important to an article or content to have a good grammar.

Typos are one of the quickest and dumbest ways to destroy your credibility as a writer.

People will never consider your article or content because of the simple typo.

You are going to look careless in one typo in an online.

Always ask someone you trust to proofread your content before publishing it.

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