8 Steps to Create an Optimized Facebook Page

Why Facebook?

I think this is going to be interesting for you to understand how Facebook is different as a marketing channel to maybe YouTube, Twitter.

What is the unique thing about it that can really help your business grow?

It is going to take you some time and energy to set up a Facebook page, drive traffic errors and post content.

There are 3 reasons why Facebook is important for your business.

First, over 1.5 billion people on Facebook spend time sharing the most important part of their lives on Facebook.

This is where businesses can really engage them in conversation.

Second, the average Facebook user has 200 friends. This social network enables a viral marketing effect that can grow your customer base much faster than traditional marketing.

And last, gather valuable marketing information. Facebook has huge marketing information.

To dig deeper into your fan base and create a detailed buyer persona use Facebook Insight.

What specifically fans are interested are more readily available and accurate on Facebook. Info like demographic breakdown than YouTube, Google Analytics etc.

That is really why Facebook. Hope you understand why is this a big opportunity for your business.

A Facebook Page is a representation of your business on Facebook.com.

Ask yourself. What are really we offering for our followers?

Social media should be a conversation. Aim to engage not to broadcast.

If your posts and content don’t start a conversation or at a minimum, add to the conversation, then you’re doing it wrong.

Engagement is really key to social media, especially Facebook needs to engage in people getting its comments, share your stuff.

In this article, you will learn how to create an optimized Facebook page from scratch in just 8 steps.


Optimize your Facebook Page to appear higher in Google and Facebook search results.

To get started, Create a Page here.

Step 1: Page Type.

There are six options, most small businesses will only need to be concerned with two: “Company, Organization, or Institution” or “Local Business or Place.”

Step 2: Page Category.

You can choose the appropriate category for your business.

Step 3: Page Name & Username.

You can enter your business or brand name and skip remaining steps.

Step 4: Facebook Icon.

You can use a symbol logo or symbolic representation of your business. The optimal size is 540 x 540 pixels.

Step 5: Facebook Cover Photo.

Make use of this prime real estate. It can be changed for a seasonal event or to drive call of actions. Using a free tool, you can get sizes and templates at Canva.com.

Step 6: Page Description.

Add in the ‘about’ section on your page. Don’t sell, interact and connect. Include specific keywords and a call to action.

Step 7: Apps and Tabs.

Cross promote other social media, collect email signups, display blog posts, run competitions, customer support, sell your products.

Step 8: Page Settings.

Appropriate for your business there is no right or wrong setting. It should be based on your needs.


That is the 8 steps on creating an optimized Facebook Page.


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