Crisis Prevention in Social Media
Even if it is just your personal opinion. Did you know that name calling and character assassination on social media can get you fired and cost hundreds of thousands of dollars in attorney’s fees and damages?
Did you know that you can be fined up to $11,000 per incident for tweeting on behalf of your employer?
Or it is safe to share copyrighted work online without the owner’s permission?
Are you aware of your privacy rights online, and the rights organizations have to monitor other people’s social media use?
Welcome to the world of social media compliance.
Different rules applied depending on where you posting.
If you are posting as your employer is part of your job you are acting as the company and the company is responsible for everything you say or do.
That also means they can make rules about what, where, when and how the content they share, develop, use and publish.
If your posting on your personal social media account, then you are acting as yourself and you are responsible for what you are going to say or do.
Remember, everything you do online is recorded.
Just because you delete something from a social network doesn’t mean it is really gone. It is still somewhere and can be retrieved.
Before you create something on your computer especially before you share it on social media make sure you are comfortable living that record behind.
Some social networks like Google+, it can be set to automatically backup all the photos you take on your mobile device. Even if those photos are shared the fact that they are now hosted online.
A hacker can share it and get an access to your account.
When you take a picture you are creating a digital record and that can be used as an evidence against you.
Before you snap that picture and post it, ask yourself, “Would I be comfortable admitting I did this under off in a court of law?”
If your answer is no, don’t do it.
It is also a bad idea to share any information at all about an employee, colleague or members, personal email addresses, telephone numbers, addresses or any other personal information that is not already been authorized.
Because doing so is generally considered disrespectful of the person being identified.
Who is responsible for your problem?
YOU ARE RESPONSIBLE FOR YOUR PROBLEM.
The important thing you should know is when you use the social network in service, you are responsible for complying with the terms of service.
Anything you do in social media is publishing to an audience that is the whole idea but it essential to consider how your actions and words can affect others.
You also don’t want to hurt someone else feelings.
Social media is a powerful way to express yourself, collaborate with others and share with others as long as you do it responsibly.
Avoid becoming the next social media breakdown by learning how to use social networks lawfully and responsibly.